Should Your Small Business Be On Pinterest?
Yes, there is yet another Social Media site that is taking the world by storm - and it happens to be one of my new favorites. Pinterest is what I like to call the "Ultimate Vision Board Experience" where you log in to the site have access to thousands of pictures varying from home decor ideas to delectable foods to cool gadgets. What makes the engagement so great about Pinterest is that each user creates various boards where they can pin different images to. For example, if you are about to get married, you may create a board titled "My Dream Wedding" from there you will scour Pinterest looking for cakes, wedding dresses, flower arrangements, honeymoon destinations and more and pin them to your "My Dream Wedding Board". What makes this great is that you now have a place where you can hold all of your photos to be used for references or to share with your wedding planner.
I'm sure you are wondering how you can use this for your business? Here are some tips to help you make the most out of your Pinterest experience.
1. Each pin (photo that is uploaded to the Pinterest server) can be linked back to a website. For example if you are a nutritionist, you could start to post photos of healthy meals and attach a link back to your website to learn more. Think about photos that you post that would engage people to pin to their boards and to send them back to your website?
2. When someone pins something to one of their boards, all of their followers on Pinterest can see what they posted. This helps to add to the viral capabilities of your pins. To ensure that your pins are getting repinned, focus on what you think your ideal client would be looking for and wanting to share with other people who fit into your target market.
3. You can also create boards that are pertinent to your business. For example, one of my clients owns a fashion company that creates white blouses. She creates different boards geared around fashion whether it is shoes, purses, or celebs wearing white blouses to show that she is in the know and that the white blouse is a staple item. She also has a board that is dedicated specifically to her line of clothing. Having a mixture of both your items and other items that your target market might enjoy can be very beneficial.
My suggestion for you is to visit www.pinterest.com and request an invite to join. As you are waiting for your approval, think about what type of boards you want to create that would allow people to get a better feel for who you are as a brand, also get your images ready to upload (which is very simple, you'll see) on Pinterest, this way you can get the ball rolling. Also, while you wait, you can actually take a look at the different pins and boards that others have created to get a better idea of what might work for you.
Ideally, Pinterest can be a great way to drive traffic back to your website or blog, while also helping to build a community of engaged potential customers.
If you need more help understanding how to use Pinterest for your business, send me an email at email@example.com to set up a FREE 30 Coaching session.